If a client stops showing a target behavior after reinforcement, what might a counselor consider doing?

Switching to a variable schedule of reinforcement is an effective strategy when a client stops showing a target behavior after reinforcement. This approach can help maintain the behavior over time because a variable schedule provides reinforcement at unpredictable intervals. As a result, individuals may continue to engage in the target behavior, motivated by the possibility of receiving reinforcement at any moment, rather than knowing exactly when it will be given.

Inconsistency in reinforcement can increase engagement with the behavior, as clients are less likely to become satiated or complacent when they are unsure of when they will receive rewards. This method contrasts with a fixed schedule, which may lead to a temporary decline in motivation once reinforcements become expected or predictable. By introducing variability, the counselor can enhance the sustainability of the target behavior while keeping the client engaged and motivated to continue their efforts.